Timing is Essential

By on June 11th, 2014 in Content, Social Media

Sometimes if a topic has good timing you can get astounding results. As I said in Freakish Posts and Who Reads What? I really have little comprehension as to why some topics seem to really cause a great deal of interest and others that I think are interesting languish in a sea of disinterest, but sometimes Timing is Everything.

The day after the first full televised leaders debate here in Ontario, I didn’t have any new content, however, I Tweeted/Google+/LinkedIn/Facebook/Pinterest’ed a post titled Damn Rich Civil Servants, which was a rehash of some Stats Canada info about household income and showing that Ottawa is a pretty rich town. The Post caused a 110 reader spike in 1 hour (which was not sustained for the rest of the day unfortunately), but it caused quite the interest.

Why was this so darn interesting? The main topic at the Leaders debate, aside from corruption, was the PC’s plans to lay off 100,000 Civil Servants, and how that would save money. I saw that post languishing in my archive, took a chance and republished it using Social Media and it caused a very nice bump in readership.

As with all topics, timing is everything

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