Most of the best marketing tricks that I have learned over the years, I have learned from Pro Wrestling. You’d be surprised how applicable most of the Wrestling audience trickery can be used in day to day stuff.
One of the easiest trick to use is the Cheap Pop, which is defined as:
The incitement of a positive crowd reaction by “kissing up” to the crowd (for example, mentioning the name of the city or complimenting a local sports team). Heels often follow the same principle but in reverse to get booed (see “Cheap heat” above).
I used this very trick this week with my post Elf on the Shelf (for Money) where I mentioned Gail Vaz-Oxlade by name and then incorporated her style into the content. The other Cheap Pop trick I did was make sure that when the story was posted I included @GailVazOxlade (her twitter handle) in my Twitter push for the article. I was lucky enough that she read it (and wasn’t annoyed by my statement) and her readers saw that and I got a nice bump in readership that day.
@bigcajunman I love this! You’re very funny
— Gail Vaz-Oxlade (@GailVazOxlade) December 10, 2013
Is this a scummy cheap way to get more readers (maybe only for a short period)? Absolutely, but it may actually add more readers than any Carnival Post has ever done for me. I would only do this if you know you will get a relatively positive response from the “celebrity” you are mentioning, but this post then got exposed to Gail’s 24,000 followers (not bad). Nice pop for the day.