My main sponsor on The Canadian Financial Place, informed me last week that they wanted me to change how I linked to their site, and that they wanted me to add:
to the HREF tag that I had to their site. This struck me as very odd, since they were paying for the link in their ad, but they informed me that due to Google’s new rules, they (and I) could get into deep trouble with Google if I did not do this.
The explanation given was:
Why do we have to do this?
If you do not follow this guideline you will likely lose your ranking in Google.
Advertisements are sometimes also known as “paid links” because someone is paying you (the website owner) to place a link on your page that points to another page. That link might be an image ad or a text ad, but it will virtually always be something on your page that links to another page. These links that someone bought were not put there for editorial or natural reasons, they were put there because someone paid for it.
This was excerpted from the FeedTheBot post linked to above. I have since gone through other posts and added a great deal more rel=”nofollow” attributes to links that might be construed as being “paid for” and such.
I am hoping this should:
- Stop me from losing my Page Rank (which is currently 4)
- OR may help me get a higher page rank, we shall see
It seems odd to me to add the NoFollow attribute to the paid link, but I suppose upon reflection, it is showing Google what links are genuine informational links and which are more commercial in nature.