Link Carpet Bombing
After last week’s discussion of external linking, the search for links from the big boys, I didn’t really go into depth about the current methodology I have in place.
I have been over doing the whole social media thing and plan on curtailing this activity for a while and see if it changes much, but I have added a new way to build up links to posts, and that is Carnival Carpet Bombing.
The important thing, is to get all your posts links of some kind, so they don’t become little orphans (this means internal or external links, but especially external links). As most of my readers of THE Canadian Personal Finance Blog knows I create new content every week (usually about 5 posts), and I have been making a conscious effort to make sure that each post has a link to something internally on my site (usually a much older post), to ensure I have fewer orphaned posts (especially older ones).
The second thing I do is typically on Thursday, I will go to Blog Carnival Central and submit each of the posts for the week to one of the many Personal Finance carnivals, to ensure that then each post has an external link to it (hence the concept of Carnival Carpet Bombing).
Will this bring a lot more readership to my site? I am skeptical, it sometimes brings spikes in readership, but there is a low retention rate on these new readers. This does add external links, and if you are starting out, more likely than not from a higher Page Rank site, which then gives you a higher Page Rank. As long as the external site linking to you is not an identified SPAM or SCRAPING site, then this can only help your site in Google’s Eyes.
What might be useful would be a tool to wander around the net and draw the link map for each of your post, showing where it might have links to, and show the traversal path of robots through your Internal Link Lattice as well. Anybody know of such a tool? I prefer graphical output, since text files with thousands of words give me headaches.
NB: So the ability to do this has become a lot harder with the death of Carnivals as a methodology, and the inability to easily enrol in them.