Link Exchanges


Don’t Follow or You Will Be in Trouble 5

So the root of most of the issues Google is having with THE Canadian Personal Finance Site seems to be failing Google’s Quality Guidelines , seems to be too many links on my home page and on my site so it looks to them like I am a link farm. I feel I am not, but I also realize I do have a lot of links all over my site with Carnivals and such but I am also taking steps to clean up some of the link mess as well.

  1. I have a bunch of things on my page template which linked to sites directly, but I have added Rel=NoFollow tags to many of those (since these links are really courtesy links to friends of mine).
  2. I have told TextLinkAds that I will be removing them in 30 days (I told them that a while ago), so that may be a big fix, but I might be mistaken.
  3. Hacking the Commenters plug-in to create links with Rel=NoFollow was also kind of fun, and that should cut down on the spurious looking links too.
  4. I have gone through many of my older carnival links and done bulk changes to the links there to Rel=NoFollow as well, which should make my site look less like a “link whore” site.

I continue cleaning up the broken links, since they keep coming up, but I will also be changing my page theme, and I may kick some more things out when that happens too.

The last reconsider request I sent to Google took only two days to get a response of NO! so I will wait a while before asking for a reconsideration (maybe after I have a new theme in place as well).


Link Building a Tutorial (External) 2

I have already given some ideas about creating internal links with Link Building a Tutorial (Internal), (see I just created an internal link right there), but now we need to do the important task of creating External Links (i.e. links from other sites, that hopefully have a higher Page Rank than you). External links (hopefully) bring new readers to your site, and can increase your prestige and page rank, so you need to take this topic very seriously.

I have learned a lot of methods for building up external links from my web site THE Canadian Personal Finance Site (see I just created an external link for that site), some have worked well, others not so much, so let’s wander through some of the methods that seem to help out.

Just Ask

One way of getting links from external sites to your site, is by asking the external site owner to link to your site. This seems obvious, but it doesn’t happen often any more either. I rarely add links to my web sites from e-mails sent to me from sites I do not know about (sorry, if I linked to everyone who asked, I’d have a site of links and not much else). If the site owner doesn’t know of you, and does not know you, don’t expect them to link to your site, unless they are incredibly generous. You can try this method, but don’t expect a lot of success with it, unless you know other bloggers well.

Life is a Carnival

This is the obvious way to get external links and to build up your links to external sites as well, simply go to the Blog Carnival hub, find some carnivals that are in your category or topic space, and start submitting posts. Don’t worry that the carnival seems to have 125 posts on it, you are worried about the link, not about if anyone clicks on it (they most likely won’t). This is how I started building up links to my site, and it has worked really well early on.

Hosting a Carnival is really good for this kind of stuff too, because you link to many external sites, but typically those who are in the carnival are supposed to link back to your post as well, which will give you scads more external links into your sites. Hosting a carnival isn’t easy, and if you are a Newbie, the blog carnival owner may not be too enthused to have you host, but keep trying, it pays off.

Addendum: I am not as sold on the whole Carnival Concept these days, you can discount this one a great deal and read my article Blog Carnivals are Done

Best of Posts

Create your own carnival is another option, where you find the big sites in your category, and create a Weekly Best of Links post ( an example of this would be my Random Thoughts: Slash into Lent post). You end up creating outward facing external links, and if those sites see you linking to their content, they may do the same for you, not often, but it does happen.

Remember with these kind of posts, don’t include too many links, because folks just don’t click that many links on any site.

Big Social Media Sites

There are a few big Social Media sites that actually give you a link back from them, and if you are a newbie, their Page Rank is bound to be higher than yours, so having them link to you is good for you. A few of these sites include: Stumbleupon, Zoomit , Fwisp and others. These links are very useful to have, and more exposure in Social Media, means more eyes on your content, and possibly more folks linking to you as well (and more money to be made as well).

Mainstream media mentioning you will also cause an explosion of links too, but that is very much hit and miss as well, but more exposure in Social Media, increases the chances of this kind of lucrative exposure.

Networking

Get to know other bloggers in your field or in your city. Meet them face to face, or via Instant Messaging, because the larger your circle and network is, the more links you will end up with as well.  It’s not easy to do this (don’t leave comments about how you’d like to get together with the author on web sites, that is just creepy), but you must try. Use Twitter or something like that and say you are in some city and looking for fellow bloggers to meet, you might be surprised who might answer (but also be careful, there are a lot of Trolls and Odd Folk out there too).

As with job hunting, networking is a key to building  your site and links to your site.

So with these two tutorials, you should be able to start building your stature on the web with links both internal and external.


Links Repaired

So after spending most of my spare time this past weekend, repairing any links on my web site that pointed at it’s old Blogspot address, I am now attempting to tackle all of the rest of the broken links on Canadian Personal Finance Place, and it is turning out to be another behemoth of a task.

Broken Links

Damn Broken Links

Using the WordPress Broken Link Plug In, I found that along with the hundreds of links to my old web site I had over 160 broken links on my site pointing to various non-existant sites or posts on the Web, Oh Joy!

The interface for the Plug In is very straight forward, so that is good, but I am also cleaning up the postings as well (deleting some posts, that I must have written while asleep, or when I was in a particularly lazy mood, that is for sure). You can simply discard the bad link and that speeds things up a lot, but I have many images that I have linked to that are no longer there, which I want to clean up (the post looks stupid without them).

This site only has 1 broken link, so that is kind of cool too.

Image courtesy of Baitong333 at FreeDigitalPhotos.net


First Advertising Campaign Tried

I have tried building a strong link base for The Financial Place over the past while and I think I have succeeded, however, I have not been able to build the readership other than being in the hundreds and the RSS readership to about 400 readers.

Using PerformancingAds as my basis for this I found a likely site where an ad might be of use, and I found a fellow Canadian Financial Blogger in the Million Dollar Journey, who’s rates are a little steep for a week, but I decided to experiment and bought a week of advertising on his site. We shall see whether this will build readership or be a waste of $20.00. I have blown more on stupider things, so I think this is a worthwhile experiment.

If this campaign works, my next steps will be to approach Million Dollar Journey for a more permanent solution. Currently, my site is linked to from the N.C.F.B.A. and other sites, however, it will be interesting to see if my new 125×125 ad is enticing as well.

Canadian Personal Finance blog 125x125 Advert

Canadian Personal Finance blog 125×125 Advert

Epilogue: Trust me, this sorry attempt at things was a complete mess.


Page Rank Woes

Nope, my PR seems to be holding steady at Canadian Finanancial Rants (I was a 5 for a little while, then dropped to a 4 about 6 months ago and still seem to be there for now). Lots of theories as to why Page Ranks are falling for major sites.

Some Theories:

Stay tuned, sounds like Google has had enough with link farms


Link Exchanges

A lot of sites are “link exchanges”, where bloggers offer to link to each other to help increase their page ranks in various sites like Facebook and Pinterest.

Another way to do this, is to send a site that you find interesting an e-mail and offer to list their blog on your site if they do the same. Make sure it’s a site you like, don’t just blindly send out e-mails to bloggers, remember if you read this other blog, maybe folks like you will read it as well, and in turn they might be interested in your site too.

Building seo, and traffic is your goal, so think of as many ways as you can to do this.

Another useful tool was Blogrolling.com , which was a place where you can put your link lists and update them there, instead of on all of your web sites. I used it in the past and it was quite useful, if you have more than 1 web site, that is for sure.

Start get that traffic rolling!