This one originally started with me borrowing some ideas from a newsletter I received, but it does seem to be true, that you need to have some Pillar Posts, but you also need to make sure they are well advertised as well, and easy to find on your site!
What is a Pillar Post?
To quote our friends at Unique blog design:
Write at least five major “pillar” articles. A pillar article is a tutorial style article aimed to teach your audience something. Generally they are longer than 500 words and have lots of very practical tips or advice. This article you are currently reading could be considered a pillar article since it is very practical and a good “how-to” lesson. This style of article has long term appeal, stays current (it isn’t news or time dependent) and offers real value and insight. The more pillars you have on your blog the better.
On Canadian Financial Opinions I have written a bunch of “Pillar” articles, and I have submitted many of them to different carnivals and such, but I keep forgetting they are there. Here are a few chestnuts that I really like from the Financial Side of things:
- Einstein: The Rule of 72
Understanding what a doubling period is, and how the rule of 72 can help you with this concept is important to the start of your investment plan.
- Don’t Pass it to the Other Team
How does the Carleton basketball coach have anything to do with finances? Read and you’ll see a long stretch.
- Worst Financial Advice Ever Given
Where I tell a good friend about something I’d never dream he’d do, with disastrous consequences.
- A Script for Customer Retention Deals
This one, was me simply writing down how I got a good deal on my cable, so I wouldn’t forget, but it is by far the one post that gets many hits a day.
Most of these posts I resurrect over time and will replay, but I really need to send them out and post them on various Carnivals to use them to draw more readers to my sites, and bring in more links.
Is this post a Pillar Article? Maybe not, but I think my previous posts on How to Post Amazon Ads on a WordPress Blog, might well be.